INSIGHTS, BRAND STRATEGY, BRAND POSITIONING, NAMING STRATEGY, VISUAL IDENTITY, MESSAGING, WEBSITE DESIGN
They were gaining trust and traction with big names in healthcare like Penn Medicine and Cedars-Sinai. But even with proven success, impressive metrics, and well-known partners, they knew their brand’s outward appearance and story could land with more immediate and powerful impact.
It was clear Regard had game-changing, critically-important technology. But the identity was doing the product a disservice by not living up to that same standard. The visual identity was expected and undifferentiated, and needed tighter and more compelling messaging to break through to a skeptical healthcare audience.
The brand strategy Spectacle created for Regard is anchored in a powerful, pervasive problem: When most of our daily tasks have gotten better and faster, why should healthcare, and all those it touches, still shoulder such a heavy weight? The brand strategy focused on a higher-order customer tension for physicians, moving them from a state of feeling constrained by their tools to being liberated by them.
We created a brand identity that broke from healthcare clichés, anchored the visual system in a modern and optimistic color palette, and developed a set of custom imagery that simplified technical jargon. Imagery conveyed authenticity and optimism, capturing moments of joy and delight for medical providers even during the daily grind.
The new Regard brand identity has evolved to match the ambitious vision of the founding team, and their new website site launched in June 2022, coinciding with their public announcement of their $15 Million Series A funding round close. Based on early results, the data showed a 20X increase in unique visitors to the site month-over-month and 1,500+ page views of the Careers page one month post-launch, indicating traction amongst potential hires.
