Our Work

Creating unlocks for incredible companies

Clients reach out to us when the stakes are high. We're there when it's time to raise, scale, pivot, or look as good as you actually are.

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Our clients are doing great things.

"Spectacle's strategy and design expertise was invaluable for our successful rebrand. Spectacle's collaboration, receptivity to our feedback, and adaptability to our teams' needs created a true partnership. We're thrilled with the result and have received positive feedback across our ecosystem of brands, entrepreneurs, and partners."

Private Equity Firm Partner

We have range

From insights to execution, we've got you covered.
Brand Strategy
Your brand can be your most valuable asset or your biggest liability… we’ll make sure it’s the former.
Brand Strategy | Brand Positioning | Brand Architecture | Naming
Insights
Empathy equals competitive advantage. You can't win over someone you don't know.
Customer Segmentation | Journey Mapping | Qualitative Research | Product Positioning
Design & Visual Identity
Dress for the job you want. We build strong, multifaceted visual identities that create lasting impressions.
Logo Design | Visual Identity | Brand Guidelines | Art Direction
Verbal Identity & Messaging
Words matter. Craft strategic messages and copy that create differentiation in crowded spaces.
Verbal Identity & Brand Voice | Message Mapping | Copywriting | Content Strategy
Campaigns & Experiences
Strategies don’t matter unless you bring them to life. We take you from concept to execution.
Web Design | Campaign Concepting & Development | Go-To-Market Strategy
SEE OUR WORK
Spectacle Home animation

Recognition

INC Best Workplaces Award 2023AVA Gold AwardAVA Platinum AwardTop Brand Strategy Company 2023 Clutch BadgeTop Graphic Design Company 2023 Clutch BadgeTop Market Research CPG Company 2023 Clutch BadgeTransform Awards NA 2022 GoldTransform Awards NA 2022 SilverTransform Awards 2022 Bronze Clutch Top 1000 Global Companies BadgeTop Graphic Design Company 2022 Clutch BadgeTransform Awards 2021 GoldTop Strategy Development Company 2021 Clutch BadgeINC Best Workplaces Award 2023AVA Gold AwardAVA Platinum AwardTop Brand Strategy Company 2023 Clutch BadgeTop Graphic Design Company 2023 Clutch BadgeTop Market Research CPG Company 2023 Clutch BadgeTransform Awards NA 2022 GoldTransform Awards NA 2022 SilverTransform Awards 2022 Bronze Clutch Top 1000 Global Companies BadgeTop Graphic Design Company 2022 Clutch BadgeTransform Awards 2021 GoldTop Strategy Development Company 2021 Clutch Badge

Our Team

We're boutique by choice — we like to punch above our weight.

Michael Filippi
Michael Filippi
CEO and Founder
Lori Reifert
Lori Reifert
Managing Director
Laura Stauber Headshot
Laura Stauber
Design Director
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Maggie Brown
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Tom Bull
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Lindsey Ketterer
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BRAND IDENTITY
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putting on lotion
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scooping water at the pool
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toddler playing
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